Piaggio, Aprilia, Gilera and Vespa brands now under Naza
The Naza Group is the official distributor of marques from Chevy to Ferrari in the car market, and its bike division is now catching up fast, thanks to new additions Piaggio, Aprilia, Gilera and Vespa. The conglomerate has signed a Distributorship Agreement with the Piaggio Group to become the exclusive distributor for the latter’s four brands. Naza already has Ducati and Harley-Davidson in its bike stable.
The signing was done by Naza’s Joint Group Executive Chairman Dato’ Hj SM Faisal and Piaggio Asia Pacific Managing Director, Mark Franklin, and was witnessed by Deputy Minister of International Trade and Industry, Dato’ Mukhriz Tun Mahathir and Commercial Affairs Attache of the Italian Embassy, Fabrizio Vergamini.
Naza will invest some RM6 million into this venture, which would include a retail showroom and after-sales facilities. The products will also will be distributed under the Naza World of Bikes umbrella. The company also has the option to import and distribute the other three brands in the Piaggio Group – Moto Guzzi, Scrabero and Derbi.
Dato’ Hj SM Faisal said that the market for big bikes bucked 2009’s downward trend and significant growth is expected. “The total industry volume in 2009 dropped around 17% as compared to 2008. However the lifestyle segment increased approximately by 40%, from 1,800 units to 2,500 units in 2009. The segment is expected to further increase in 2010 to 3,000 units,” he pointed out.
The Naza boss also revealed that both parties would explore the possibilities of locally assembling at least one of the brands for the ASEAN region.
waiting for derby..cun wehh..can trade in my gilera if they take it..:)
Doesn’t Faisal’s portfolio include Chevy?
BIMOTA coming soon…
yamaha = hong leong
honda = boon siew
……maa
it is a bit weird…
When Naza is expanding their business and doing it good… people praise them…
but when the car, like Forte, comes with naza badge, people are likely to change it…
it is easier to trade and sell,
than manufactured and sell…
they smart in diversing their business… but are they good enough in their manufacturing business?
Not really i think…
No, bikes have always been under SM Faisal’s portfolio. Other brothers take care of different business areas.
WAOW. I ve been using Piaggio scooter here in oz.. love it…
will definitely buy a vespa when I go back !
If Naza local assemble Aprilia, I’m sure going to buy Shiver!
But need to wait to finish my car loan in a couple of year…. hehehehe
Another though, I think they want to get a slice of Kawasaki ER-6N/F market if they do the CKD
it’s cool, so long to see new vespa coming in.
hope to see the modern vespa coz that were only after so many years of classic vespa that on the road.
Whoa, this means Naza will become the official distributor of the two Italian superbike powerhouses namely, Aprilia & Ducati. There’s going to be an interesting ‘internal’ rivalry…
there are sibling rivalry
Are the 2 bros competing with each other?
who’s next will be in their pocket as well?
so the N Group is the only car distributor in malaisie loaded with CA$H.
can’t wait for aprilia dorsoduro…
Hope they’ll bring in those Piaggio/Aprilia/Gilera/Vespa maxi scooter at more competitive pricing and better warranty compared to the prev distributor. Great way to beat KL’s jam & safe for highway usage too
they are getting bigger and bigger.. good work naza!!
NAZA is doing better than those national companies ???
Yes, i have to agree…
They are much more smarter .
They sapu so many brands, can handle or not???
whoaa….hope those models selling cheap than current market price!!
bawa le masuk suzuki ke, yamaha ke, honda ke… n not just parallel… mcm Welly buat for Kawa…
what next brand after this?