About
We deal with all Kia related cars, GWM and More.
History
The ‘70s: The Early Years
Originally, we started as Yu Lee Motors Trading Company as a sundry shop and fish trawling in Kuching.
The ‘80s: The Boom Decade
In the early 1980s, with sufficient financial reserves and realising the growing demand of automobile market in Kuching, it ventured into the motor vehicles industry.
Mid 1982, Yu Lee Hong Motors Trading Company was only formed by the late Mr. Hong Thian Huat for the purpose of acquiring a shoplot with 1,200 sq feet area consisting a small office cum showroom at No.10, Lot 6675, Bangunan Dirgahayu, Jalan Batu Lintang, Kuching and also creating its own identity in the Automobile industry.
During the same year, through its wholly owned subsidiary Asy Motors (Bumiputra Status), the Company was appointed as a dealer and tendering agent for the marketing and sales of Nissan vehicles (both in passenger and commercial vehicles).
In 1983, the Company was marketing and sales of Toyota vehicles (whereby NBT Toyota marketed only passenger cars at that time and later taken up by UMW Toyota) together with its associated Company, Jayadil Automobile Sdn Bhd.
In the same year, through its associated Company, Wisma Motokar Sdn Bhd (Bumiputra Status), the Company was also marketing, distributing and acting as tendering agent for Honda passenger cars of both local CKD and direct imported CBU models.
In 1986, the Company was restructured and incorporated in accordance with the Company’s Act (1965) of Malaysia as Yu Lee Hong Motors Sendirian Berhad (“YLH Motors”) having a paid up capital of RM240,000.00 with an authorised capital of RM500,000.00.
The ‘90s: Spread of Wings
On the 15th August 1994, YLH Motors increased its paid up capital to RM830,000.00 with an authorised capital of RM1.0m.
In 1996, YLH Motors was awarded 3S Dealership for Audi and Peugeot in Sarawak for sales, spare parts and service.
In the same year, YLH Motors was appointed as the Used Cars dealer by Edaran Otomobile Nasional Bhd (EON) in May and Spanco Sdn Bhd in November.
In March 1997, with its impressive performance for Peugeot, awarded by MBf Automobile for Jeep sport utility vehicle dealership in Sarawak.
With its aggressive management and sales team, YLH Motors has successfully diversified its operation into finance and credit, properties, engineering, marketing, general trading, plantation, fisheries and insurance industries and its holding company known as Yu Lee Hong Holdings Sdn Bhd was formed then. Today, it has a total of nine companies under its wings, YLH Motors being one of them.
At the end of 1998, YLH Motors was awarded by Naza Kia for Kia Motors 3S (Sales, Service & Spare Parts) dealership in Sarawak.
Towards 21st Century: New Paradigm For A New Age
YLH Motors’s Marketing strategy is founded on its reputation as a car company that cares about the effect its vehicles have on the lives of customers, as “More than a new car – a new experience”. In not just selling a car, but ushering customers into new experiences through the excellent quality and service, it really does aim to enhance the life quality of people. Building on its image a company which cares, YLH Motors has always put top priority on customer needs, ideas such as the Home Car Doctor service and an expanded test drive program.
In June 2000, YLH Motors has tied up with GESA Network Sdn Bhd for the 24 hours road side assistance in Sarawak. During the same year, it was appointed by Edaran Tan Chong Motor Sdn Bhd as Sales Dealer in Kuching. In May 2002, YLH Motors was awarded by Hyundai-Berjaya Sdn Bhd 3S dealership in Kuching, Sarawak. In July 2002, through it’s sister company, Grand One Automobile Sdn Bhd, the company was appointed by USF-Hicom (Malaysia) Sdn Bhd as Mitsubishi 3S Dealer in Sarawak. And in September 2003, through its sister company, Autocare Service Centre, the company was appointed as the Panel Workshop of PIAM.
In November 2005 YLH Group was awarded another 3S Dealership by Naza Corporation Sdn Bhd through its sister company Grand One Automobile to sell Naza Bestari and Naza Sutera vehicles.
For the year 2007 YLH Group also embarked on to building two more showrooms with the intention of expanding its core business of vehicle sales. The new showrooms are located in Kuching and Sibu respectively. With the addition of the two new showrooms it is looking forward to capture a better share of the car market with a view that AFTA (Asean Free Trade Agreement) will be implemented soon by the Malaysian Government.
