It was quite an open secret that Naza was looking to take over custody of the Chevrolet brand in Malaysia, even before the official break up announcement by DRB-HICOM and GM. So a Starbiz report saying that Naza and GM are in talks for the exclusive distribution of Chevy comes as no surprise.

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The Naza Group has signed a memorandum of understanding (MoU) with General Motors to be the official distributor of Chevrolet cars and parts in Malaysia. The MoU was signed by Naza Group joint executive chairman SM Faisal SM Nasimuddin and General Motors Southeast Asia Operations and Chevrolet Sales Thailand President Steve Carlisle.

“This is part of the group’s on-going efforts to continuously look out for viable business opportunities with foreign partners to complement and consolidate our automobile sales portfolio,” the conglomerate said.

This expected announcement confirms longstanding rumours linking the two parties which started even before GM and DRB-HICOM officially parted ways. We will deliver updates as it becomes available.

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Peugeot today announced its intentions to make Malaysia its regional hub through its relationship with the Naza Group. Peugoet is currently distributed in Malaysia by Nasim Sdn Bhd, which took over the franchise from Cycle & Carriage.

Since Nasim took over, a nice European marque has been made an affordable choice for many Malaysians, undercutting its competitors both in terms of price and specifications. Turbocharging and direct injection technology in a petrol engine for the masses! Naza sold 3,766 Peugeot cars in 2009, comprising of 2,347 units of the 206 Bestari, 885 units of the 308, 491 units of the 407 and 43 units of the 207 CC. For 2010, the group is targeting to sell 2,930 Peugeots in Malaysia, which will include the “T33″ entry-level model, to be produced at Naza’s Gurun plant.

Peugeot themselves are expanding its ASEAN Regional Office in PJ, which will manage operations for the Asia-Pacific region (excluding China). Peugeot’s ASEAN Regional Office in Malaysia currently runs an ASEAN training centre and technical help desk for after-sales technicians in the Asia-Pacific region and the Middle East.

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