Naza’s new Chevrolet distributorship has been made official earlier this week, after it signed a Distributor Sales and Service Agreement with General Motors for the Chevrolet brand here in Malaysia. Naza is now the sole and exclusive authorized distributor, while Cergazam which was previously the temporary ‘custodian’ of the brand will continue on as a dealer.

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The Naza Group is the official distributor of marques from Chevy to Ferrari in the car market, and its bike division is now catching up fast, thanks to new additions Piaggio, Aprilia, Gilera and Vespa. The conglomerate has signed a Distributorship Agreement with the Piaggio Group to become the exclusive distributor for the latter’s four brands. Naza already has Ducati and Harley-Davidson in its bike stable.

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We’ll be able to see a host of new locally assembled models from Naza this year, that will expand it’s current 6-model line-up to a 10-model line-up, beginning with a new SUV in May 2007. The Sorento has already been CKD-ed, so this new SUV is most likely the current Kia Sportage (shown above) being sold by Naza.

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The Naza Forza is Naza’s latest foray into the high-volume A-segment market and they obviously hope to reverse their fortunes after the Naza Sutera failed to get into 5-digit sales after 18 months on the market. But what is it exactly?

First of all, it’s got an Italian name, unlike the rest of Naza’s offerings which have had specifically Malaysian names in the past. It’ll be launched today but Shannon Teoh was part of a media sneak to Port Dickson recently to find out exactly what sort of pizza Naza is baking with their latest car.

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We should have seen this coming: Naza has picked up the sole distributorship for Peugeot cars here in Malaysia after Cycle and Carriage Bintang Berhad announced back in October that it had decided not to renew its contract, which would expire at the end of this year.

The Naza Group already has a relationship with Automobiles Peugeot through Naza Corporation Sdn Bhd to assemble the Peugeot 206 here locally as the Naza 206 Bestari.

Expect the sexy looking Peugeot 407 to be assembled locally soon, which should put it in better reach for buyers looking at D-segment sedans and want to try something European. The 2.0 liter model currently sells for RM164,989.90 OTR with insurance. A drop to about RM130k to RM140k through local assembly is likely, and this is good news to me at least, because Naza has some surprisingly very decent local assembly build quality for its foreign brand cars, something I’ve personally observed with the new Kia Optima and the Naza Bestari.

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